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MARKETING ANALYTICS: ​

• Designed and maintained sales support tools leveraged by station sales staff

 

• Leveraged quantitative and qualitative data to develop TV and Internet promotional packages, program rating sheets, and specific customer and market sales support analyses

CLIENT AND ACCOUNT MANAGEMENT:

• Created “proof of performance” presentations for sales promotions and key buys for major clients

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• Managed small business accounts by developing sales presentations and administering relationship

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• Supported station management in re-work buys and corresponding make-goods

MEDIA TRAFFICKING:

• Managed programming and scheduling of commercial spots for Local 4’s retro sub-channel “ThisTV”

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• Ensured prompt and accurate placement of client sponsorships

EVENT MARKETING:

• Initiated innovative promotions for existing client television events and generated innovative new campaigns to supplement current promotional calendar

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• Administered mobile marketing campaigns for major client promotions, such as “America’s Thanksgiving Parade,” “Target Fireworks,” and the Michigan Lottery “Make Me Rich” game show

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MEDIA EDITING (WXYZ intern)

• Coordinated and selected music, stock video, and talent for station and client promotional TV spots

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• Assisted producers in 2007 Woodward Dream Cruise and 2007 Detroit River Days live broadcasts

 

• Created client promotion highlight reels and recaps to support sales representatives

EVENT PLANNING (WXYZ intern)

• Responsible for set-up and tear-down of station promotional equipment at live events